What’s your Cut?


The asscher cut was first introduced in 1902, by Joseph Asscher, in Holland. This cut of diamond is a “step cut,” similar to the emerald cut; however, asscher cut diamonds are cut in a perfect square with cropped corners. A true asscher cut diamond often looks like an octagon.

Celebrities wearing asscher cut engagement rings are: Jessica Alba, Gwyneth Paltrow, and Pippa Middleton


This is a classic diamond cut that has been around since the early 1800s. This antique style cut has a classic, romantic appeal, and is also known as “pillow cut.” Cushion cut diamonds have broad facets with rounded corners and sides, and are available in square or rectangular silhouettes. For the first century of its existence, the cushion cut was the most popular diamond shape (similar to the modern round cut today). Older cushion cuts have a more subtle sparkle, compared to the modern cushion cut; both are popular in vintage-style rings. Being synonymous with royalty, cushion-cut diamonds are prized for their distinctive soft shape and brilliant facets. 

You’ll see cushion-cut diamond engagement rings on the fingers of celebrities such as; Megan Markle, Kim Kardashian, Bar RefaeliSofia Vergara.


Emerald cut diamonds are rectangular in shape with beveled corners. The pavilion, of emerald cut diamonds, (the lower half of the diamond) is made of successive parallel facets (which are broad and flat); this is known as the step cut, as they resemble stair steps. It is a wonderfully elegant cut, but it is not as fiery, or brilliant, as round diamonds. Emerald cut diamonds have a large table (the largest flat facet on top of the stone), which accentuates the stone very clearly. With this in mind, it is best for emerald cut diamonds to have higher, or better, color, and few to no inclusions, as those are more pronounced in this particular cut. When shopping for an emerald cut diamond, you need to choose the highest quality stone within your budget. This popular style is best known for its beauty and precision, because the long lines of the stone accentuate its sophistication.

Emerald cut engagement rings are seen on the hands of: Beyonce, Eva Longoria & Amal Clooney.


The heart-shape cut is a romantic one, and is often associated with love and sentimentality. It is also a shape steeped in history; the earliest mention of heart cut diamonds dates back to the 1400’s, as a symbol of royalty. A modified brilliant cut, the heart shape is one of the most challenging shapes to cut, as it requires great skill and dexterity from the diamond cutter.


According to legend, the marquise was commissioned by King Louis XIV of France, to match the smile of his mistress, the Marquise de Pompadour. Similar to ovals, it is another elongated shape, coming to two dramatic points one at either end. This cut of stone gives the illusion of a greater size, when compared to another diamond cut of equal carat weight, and many appreciate the fact that marquise diamonds will make fingers appear longer and more slender.  The marquise cut diamond is also commonly referred to as the football-shaped cut, the “navette,” or boat-shaped cut, or the eye-shape cut.

Some celebrities who dazzle with marquise cut engagement rings are: Ashlee Simpson, Christina Milian, and Catherine Zeta-Jones.


The modern oval cut follows a cutting style similar to the round brilliant cut, and possesses similar fire and brilliance. The facets are stretched out, maximizing the look of its carat weight. This cut is one of the most ideal choices for those who are seeking a uniquely shaped diamond that accentuates long & slender fingers. Oval diamonds can offer the sparkle of a round stone in a dazzling silhouette. This cut is great for those who love to stay ahead of the trends, but also love a classic yet elegant aesthetic. 

Some celebrities who have been given princess-cut diamond engagement rings are Blake Lively, Hailey Beiber, Kate Middleton & Julianne Hough.


Resembling a drop of crystallized water pear cut diamonds are a very stylish & bold mix between a round and marquise shaped diamond. They have a resemblance to an elegant teardrop with a tapered point at one end, and a rounded end at the other, a wonderful combination of tradition and brilliance. It is a cut rich in heritage, created in the 1400s by Lodewyk van Berquem, a renowned diamond cutter in Belgium. Like marquises and ovals, pear shape diamonds have an elongating effect when worn in a north-south orientation.

Some of the celebrities who sport pear shape diamond engagement rings are: Victoria Beckham, Sophie Turner, Katherine Heigl, and Elisha Cuthbert.


A contemporary cut introduced in the United States in 1980, princess cut diamonds are square with four distinct 90-degree corners. Princess cut diamonds are for those wanting a square stone offering a similar brilliance or sparkle of a round shaped diamond.  Due to being brilliant cut, and having facets which are arranged in a similar manner to round diamonds for maximum sparkle, princess cut diamonds manifest beauty, style and edge. The most ideal princess diamonds are perfectly square in shape, with more rectangular variations decreasing in value.

Invented in the early 1960’s by Arpad Nagy, the “princess cut” was originally called the “profile cut”. However, with their sleek square shape, and dazzling brilliance, the name “princess” cut, won out, by a royal landslide!

Princess cut diamond engagement rings can be seen on: Kate Bosworth, Jessica Biel, Hilary Duff, and Snooki.


A recent cut of diamond, invented in the 1970s, radiant cut diamonds are a hybrid between round and princess cut diamonds. They can be rectangular, or more square, with distinct trimmed corners. This shape is focused on creating a more sparkly and brilliant diamond, and has more facets than a round stone. Similar in silhouette to an emerald cut, radiant cut diamonds are more forgiving to inclusions and lower, or lesser, body color.

Some celebrities who do, or did, wear radiant cut engagement rings: Jennifer Aniston, Khloe Kardashian, and Drew Barrymore


ROUND Brilliant

The most popular of shapes chosen, its classic & simple design is made for maximum sparkle! A timeless silhouette, flattering on most hand shapes, round diamonds are popular for good reason- they show the best overall fire and brilliance. The faceting pattern of a round brilliant diamond is optimized for sparkle and fire, featuring 57 or 58 facets. Geometrically, the “Brilliant Round” diamond is ideally suited to maximize light return. On a less technical note, the circular shape of the round diamond is said to signify love without end.

Some celebrities who have been given round diamond engagement rings are Madonna, Barbara Streisand and Miranda Kerr, Alison Brie, Miley Cyrus, Mila Kunis, Kate Mara, and Felicity Jones